Branding our Lifestyle- We so NY

We've been working behind the scenes to solidify and evolve our brand, and today we’re pleased to announce and unveil our new brand and logo- We so NY!  We so NY (WSNY) is our new lifestyle brand that will reflect New York attitude and culture.

We so NY will feature additional T-shirts, sweaters, hats and photos that are true to the New York we all know and love. 

Along with unveiling the brand and logo, we’re also launching our first We so NY product- the 'New Yorker' baseball cap which features our version of the iconic  New York logo done by none other than Notable Bronxite Milton Glaser. 

We're looking forward to providing more merchandise and content and we thank you all for your support!